Marketing Automation Analyst
Offer summary
Qualifications:
Bachelor’s degree, 1+ year experience in Marketing Automation platform, 2+ years working knowledge of HTML, CSS, Adobe Dreamweaver.Key responsabilities:
- Create and manage automated marketing campaigns
- Execute email campaigns, monitor performance
- Track campaign metrics, provide analysis
Job description
Your missions
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.
Job Description:
The Marketing Analyst is responsible for the building and implementation of marketing automation campaigns, emails, landing pages and forms. Handles multiple requests of simple to moderate complexity and responsible for tactical level scope of work like but not limited to developing campaigns, executing test plans, ensuring deliverability and providing performance metrics. In this role, they will also be responsible for representing 3M consistently by following brand standard and adhering to digital best practices.
Job Responsibilities:
- Create, build, test and manage automated marketing campaigns and programs such as lead nurture and trigger based
- Create and execute basic email campaigns
- Create and manage forms including best practice design, proper function, submission success and tracking, working closely with marketing and design team
- Manage contact list uploads and segment health
- Track and report performance of marketing automation campaigns
- Build campaigns based off workflows designed by digital strategists and project managers
- Develop controls on all data inputs and outputs to drive data cleanliness
- Assist in plan development, tracking, and reporting of campaign performance
- Report on metrics of campaigns/nurtures/emails, provide data analysis and provide recommendations on how to improve or increase engagement
- Deliver performance improvements via ongoing testing and results to provide continued learning
- May be assigned to do Quality control of the MA Analysts’ output
- May be assigned to update MA’s briefing document
Job Qualifications:
- Bachelor’s degree
- At least 1 year experience in any Marketing Automation platform
- At least 2 years working knowledge of HTML, CSS, and Adobe Dreamweaver
Preferred Qualifications:
- Familiarity on Eloqua, Workfront, Salesforce, Excel and Microsoft Office Suite
- 1-2 years of equivalent work experience in Digital Marketing including: Marketing, Marketing Automation Campaigns, E-mail Campaigns, digital advertising, web and mobile sites, social media, e-commerce and a general understanding of web technologies
- Demonstrated ability to manage concurrent projects
- Highly organized, good time management skills, and customer centric
- Ability to work both independently and as a team member as necessary
- Strong analytical skills and attention to details
- Strong command of English language
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
3M Global Terms of Use and Privacy Statement
Carefully read these Terms of Use before using this website. Your access to and use of this website and application for a job at 3M are conditioned on your acceptance and compliance with these terms.
Please access the linked document by clicking here, select the country where you are applying for employment, and review. Before submitting your application, you will be asked to confirm your agreement with the terms.
Required profile
Experience
Hard Skills
Soft Skills
- Highly organized
- Strong analytical skills
- Team player, good communication skills
Go Premium: Access the World's Largest Selection of Remote Jobs!
- Largest Inventory: Dive into the world's largest remote job inventory. More than half of these opportunities can't be found on standard platforms.
- Personalized Matches: Our AI-driven algorithms ensure you find job listings perfectly matched to your skills and preferences.
- Application fast-lane: Discover positions where you rank in the TOP 5% of applicants, and get personally introduced to recruiters with Jobgether.
- Try out our Premium Benefits with a 7-Day FREE TRIAL.
No obligations. Cancel anytime.
Find other similar jobs
SEE MORE JOBS 🚀 Go Premium Today!
Unlock Unlimited Access to the Largest Remote Job Platform!
Go Premium Today!
Unlock Unlimited Access to the Largest Remote Job Platform!