CRM Executive
72% FlexFull Remote
Full time
Mid-level (2-5 years)
- Remote from:Malaysia
Request priority access (3/3)
CRM Executive
72% Flex
Offer summary
Qualifications:
Bachelor’s degree with 3 - 5 years of experience in cross-channel campaign production using marketing automation platforms, Experience in CRM, Consumer Analytics, and strong knowledge of CRM tools such as HubSpot, SFMC, Salesforce Marketing Cloud.Key responsabilities:
- Lead the CRM and marketing automation operations to enhance signups, revenue growth, and customer retention through email, SMS, and loyalty channels
- Manage and collaborate with internal teams and technology partners for effective email campaigns and unique customer experiences
Supermom Business
Online Marketplace and E-commerceScaleuphttp://www.welovesupermom.com/
51 - 200 Employees
aboutSupermom Business
Job description
Your missions
Own the strategic vision and day-to-day operation of our CRM and marketing automation platform. As a core member of the marketing team, you will leverage your CRM and marketing automation-specific experience to drive signups, purchases, affiliate conversions, user engagement, revenue growth and customer retention through email, SMS, and loyalty channels.
Responsibilities:
- Manage day-to-day email operations with Email Service Provider (ESP), various other technology partners and internal cross-functional teams (marketing, creative).
- Formulate innovative CRM strategies based on customer insights that create unique customer experiences
- Develop and implement programs for customer on-boarding, lifecycle management, and retention
- Develop and implement a Loyalty Program within the lifecycle management of highly engaged customers to further drive retention, increased trading frequency, facilitate cross product and ROI
- Develop a Customer Feedback Program, providing insights to cross-functional partners
- Complete analysis/ consolidating of CRM campaigns using control techniques and corporate reporting tools to measure success/ ROI
Requirements
- Bachelor’s degree with 3 - 5 years of experience producing cross-channel campaigns using marketing automation platforms
- Experience in marketplace/ Ecommerce environment
- Strong experience in CRM and Consumer Analytics with a proven track record of driving CRM strategy and implementing effective omni-channel communications
- Experience with the marketing automation / CRM tools: Hubspot, Braze, SFMC/ExactTarget, Adobe/ Marketo, Salesforce Marketing Cloud, CheetahMail, Dotdigital, Selligent,etc)
- Dedicated to staying up to date on CRM and email best practices, industry insights, and SaaS tools
- Strong knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability, CAN-SPAM regulations, email deployment platforms, and ESPs
- HTML/ CSS knowledge and prior email coding experience is a plus
- Analytical thinking with a familiarity in CRM or lifecycle goal setting, KPI development, and overall program measurement
Benefits
What do we offer?
- Attractive remuneration + commission
- Comprehensive ongoing training and professional development career path programs
- Work hard, play hard office culture led by a multi-national workforce
- Team-based workplace dynamic with vibrant talent collaborating toward common objectives and goals
Required profile
Experience
Level of experience :
Mid-level (2-5 years)Industry :
Spoken language(s)
Check out the description to know which languages are mandatory.
Hard Skills
Soft Skills
- Dedication to learning industry insights and SaaS tools, analytical thinking with ability in CRM strategy development and implementation
- Collaborative mindset to drive multi objective goals, dynamic talent collaboration, and vibrant team-based workplace culture
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