TikTok and Meta Advertising Specialist

Responsibilities:

TikTok and Meta Advertising:

• Execute end-to-end ad campaigns on TikTok and Meta platforms.
• Develop and implement creative and engaging ad strategies.
• Stay up-to-date with platform algorithms, features, and trends.

Campaign Setup and Optimization:

• Set up and configure ad campaigns to meet specific objectives.
• Monitor and optimize ad performance for maximum ROI.
• Conduct A/B testing to refine and improve campaign effectiveness.

Performance Analysis and Reporting:

• Analyze ad performance metrics and provide actionable insights.
• Generate regular reports on campaign performance, highlighting key KPIs.
• Collaborate with cross-functional teams to iterate on strategies based on data.

Collaboration:

• Work closely with the creative team to ensure ad content aligns with brand messaging.
• Collaborate with marketing and analytics teams to align strategies and goals.

Requirements

• Proven experience in executing successful TikTok and Meta ad campaigns.
• Proficiency in setting up and managing ads on TikTok, Facebook, and Instagram.
• Familiarity with ad creation tools and platforms.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Experience with performance analysis and reporting.
• Excellent communication skills, both written and verbal.
• Ability to present findings and recommendations to diverse audiences.
• Ability to adapt to changes in social media algorithms and industry trends.
• Proactive problem-solving skills and a results-oriented mindset.