CPG Sales Development Director

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the thousands of businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily.  We are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients.  For more information, visit http://www.vericast.com or follow Vericast on LinkedIn.

The Sales Development Director is responsible for meeting and exceeding revenue objectives and sales goals through new business acquisition. They are responsible for prospecting and building C-level relationships, understanding the prospects business challenges, and identifying and selling through Vericast solutions to meet those challenges. After initial client program, the Sales Development Director will work closely with the appropriate sales and account support team on a transition plan to best support the business for future management. 

Key Responsibilities:

• Make sales calls for the purpose of: Identifying and capturing all revenue opportunities, expanding knowledge base of customer business/objectives and requirements, building meaningful value-added relationships, selling the value of Vericast products/services and solutions and work toward establishing partnerships.
  • Penetrate and close new business opportunities
  • Create a compelling story/vision to the prospect on why they should change their marketing strategy
  • Propose omni-channel solutions that will achieve the prospects goals
  • Sell using data, research and insights
  • Create demand for all Vericast Products, Services and Solutions
  • Have financial discussions with clients and prospects
• Upon closure of a sale, effectively transition the account to the identified sales team and associate.
• Effectively work through internal processes and procedures to support optimization of Reporting and Sales:
  • Maintain accurate and up-to-date forecasts and pipelines through effective utilization of Salesforce.com.  Use Salesforce to manage business.
  • Submit all planning and call reports as required
  • Engage internal resources as needed and establish effective working.

Education & Knowledge:

• Bachelor’s degree preferably in the fields of Business, Marketing, or Communications; or equivalent combination of education and experience
• Working knowledge of Microsoft Office and ability to learn new systems

Experience / Skills and Competencies:

• 10+ years of outside sales experience in new business development.  Successfully closing large revenue deals with the C-suite.
• 15+ years successful outside sales experience.
• Bring knowledge, wealth of contacts, and strong relationship skills to effectively navigate the media landscape in sales
• Must have a strong understanding of the media marketplace with a robust network of client & agency relationships.  
• 3+ years of successful media sales experience using multiple media tactics including OTT, digital and audio.
• 3+ years of successful political media sales experience and being a part of a high performing media sales team
• Proven digital marketing aptitude.
• Strong written and verbal communication skills
• Strong presentation skills
• Hunter mentality is a must
• Media experience is required.
• Effectively performs formal presentations (to prospects and internally as needed)
• Strong experience with CPG clients

Communication & Contacts (Internal/External):

• Communication with clients and internal co-workers – all levels of management, business leadership, customers, suppliers and other internal/external entities as required.

Decision Making Scope:

• Ability to make recommendations and bring out-of-box solutions to customer and internal support teams (ie: targeting, marketing and pricing)
• Broad conceptual judgment and ability to deal with complexity.
• Make independent decisions on how to “sell” to each client, using the guidelines in place or seeking exceptions as needed

Other:

• Travel required.
• Perform additional responsibilities as assigned. 

Salary: $135,000 - $145,000

Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at [email protected]. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

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