Facebook Ads Specialist- Paid Media (Orthodontic & Dental Marketing Agency) at HIP

'Are you ready to take your Paid Social advertising expertise to the next level? Join us at HIP Creative Inc. as our newest Meta Media Buyer, where you'll spearhead targeted lead generation campaigns on Facebook and Instagram, catering specifically to the orthodontic and dental niche. Your strategic prowess will be instrumental in optimizing campaigns for maximum ROI while collaborating closely with our Client Success team to ensure client satisfaction and success. If you're a proactive, data-driven marketer eager to make a tangible impact in a thriving company, this role is your ticket to digital marketing excellence.'

POSITION OVERVIEW

At HIP Creative Inc., we are seeking a talented Meta Media Buyer to join our dynamic team of marketing professionals. In this role, you will be responsible for the creation, management, and optimization of targeted lead generation campaigns on Meta platforms, focusing specifically on the orthodontic and dental niche. Your expertise in Paid Social advertising will be crucial as you develop strategies that leverage Facebook and Instagram’s robust marketing capabilities. You will work closely with our Client Success team to ensure that our campaigns meet the specific KPIs and drive substantial ROI, ultimately enhancing client satisfaction through effective communication and strategic insights. This role is perfect for a proactive, data-driven individual with a knack for navigating the evolving landscape of digital marketing, looking to make a significant impact in a growing company.

READ THIS TO SEE IF YOUR A GOOD FIT FOR THE ROLE

The ideal candidate for the Meta Media Buyer role at HIP Creative Inc. is a proactive and data-driven marketing professional with expertise in Paid Social advertising, particularly on Meta platforms such as Facebook and Instagram. They possess a strong understanding of the orthodontic and dental niche and excel in creating, managing, and optimizing targeted lead generation campaigns to drive substantial ROI. This individual is adept at leveraging the robust marketing capabilities of Meta platforms and is committed to meeting specific KPIs while ensuring client satisfaction through effective communication and strategic insights. With a passion for navigating the evolving landscape of digital marketing, they are eager to make a significant impact in a growing company through their strategic acumen and innovative approach to campaign management.

RESPONSIBILITIES

• Campaign Management: Creation and ongoing optimization of lead generation campaigns on Meta platforms, specifically targeting patients for the orthodontic and dental niche.
• Performance Troubleshooting: Meeting specific KPIs within various budgets and primarily through Meta advertising, including Facebook and Instagram Ads, while also utilizing some Display and Meta's re-marketing tools.
• Strategy Identification: Actively identifying key areas of opportunity and improvement within Meta ad accounts. Collaborating with the full team to support and devise new strategies tailored to these platforms.
• Data-Driven Analysis: Utilizing Meta's Ads Manager and other analytical tools like Facebook's Audience Insights and Ad Reporting features to analyze campaign performance and strategize accordingly.
• Communication: Taking ownership of ad performance. Coordinating with the Client Success team to answer client questions, communicate updates on strategy, and provide strategic recommendations.
• Budget Pacing: Monitoring daily ad spend and adjusting bids on Meta platforms to ensure clients are on track with their monthly budget plans.
• Content Creation: Crafting precise, high-quality ad copy and creatives tailored to client goals and priorities, specifically for Meta's audience.
• Online Tools: Employing various online tools such as ClickUp, HighLevel (CRM), Slack, Zoom, Gmail, and Google Workspace to manage workflows and communications effectively.

RESULTS EXPECTED

• Successful Lead Generation Campaigns: Drive the creation and ongoing optimization of lead generation campaigns on Meta platforms, resulting in increased lead volume and quality for clients within the orthodontic and dental sectors.
• Achievement of Key Performance Indicators (KPIs): Meet specified KPIs within allocated budgets, focusing mainly on Meta advertising, including Facebook and Instagram, demonstrating effectiveness and ROI to clients.
• Strategic Identification of Opportunities: Proactively identify and leverage opportunities within Meta ad accounts, working with the team to develop and implement new strategies that enhance campaign performance and client outcomes.
• Data-Driven Decision-Making: Utilize Meta's analytical tools to scrutinize campaign performance, discern trends, and recommend strategic adjustments to optimize results and maximize ROI.
• Effective Communication and Client Satisfaction: Own ad performance on Meta platforms and maintain effective communication with clients and the Client Success team, providing timely strategy updates, responding to inquiries, and offering recommendations aligned with client goals, ensuring high client satisfaction.
• Budget Pacing and Content Quality: Ensure accurate daily monitoring of spending and bid adjustments on Meta, while also creating targeted, high-quality content that resonates with the platform’s audience.
• Utilization of Online Tools: Effectively use a suite of online tools to streamline workflow processes, enhance team collaboration, and optimize campaign management efficiency on Meta platforms.
• Continuous Improvement and Adaptability: Continuously refine processes, identify challenges, and stay updated on the latest Meta platform updates and advertising best practices, demonstrating adaptability and a commitment to achieving outstanding results in a dynamic digital marketing environment.

REQUIREMENTS

• Minimum of 2 years experience in a similar role.
• Proven experience in managing lead generation campaigns, preferably within the orthodontic or dental niche.
• Expertise in Paid Social advertising, with a solid understanding of other media channels such as Display and Adroll remarketing.
• Strong analytical skills and proficiency in using data analysis tools to evaluate campaign performance and make data-driven decisions.
• Excellent communication skills, with the ability to effectively convey complex information to clients and collaborate with internal teams.
• Demonstrated ability to troubleshoot performance issues, meet KPIs, and optimize campaigns to maximize ROI.
• Strategic thinking and proactive approach to identifying areas of opportunity and improvement within campaigns.
• Proficiency in using online tools and platforms such as ClickUp, HighLevel (CRM), Slack, Zoom and Google Workspace.
• Detail-oriented mindset with a focus on precision in budget pacing and content creation.
• Ability to thrive in a fast-paced, collaborative environment and adapt quickly to changing priorities and requirements.

ABOUT HIP

HIP Creative Inc. is the leader in orthodontics marketing & growth strategies, and we are built to win!
Our team of expert consultants, creatives, marketing professionals, and engineers work
alongside clients and their teams to create highly profitable and sustainable growth for their businesses.

We work hand-in-hand with our clients to implement powerful tools, hands-on training, and our tried-and-true framework that empowers clients to profitably provide top-notch care and impeccable service.

OUR VALUES

These 3 core values are the foundation of our organization, and you'll see them reflected in every interaction with our team.

Hunger

Hunger is a powerful fuel, particularly for a smaller organization competing against larger, competitors with more resources. Team members with a hunger for knowledge and personal growth are key to our future. When resources are limited, motivated, and hungry people will find a way — both as individuals and as members of our team.

Integrity

Integrity is the foundation of any successful enterprise. Integrity is not just founded in honesty, but on accountability, transparency, and a commitment to deliver on promises. While mistakes are inevitable in a young, growing company, even our mistakes can help lead to progress and greater excellence. A commitment to progress through integrity is paramount.

Passion

People can increase their knowledge and develop skills. Passion, energy, and talent, however, are unique and invaluable. A person who brings passion, energy, and talent to our organization helps contribute to a vibrant atmosphere of creativity and productivity. He or she contributes to who we are. These traits serve to enhance skills brought to our team.

COMPENSATION

• $45,000- $55,000 (depending on experience)

BENEFITS

• 401(k) matching
• Dental Insurance
• Health Insurance
• Vision Insurance
• Life Insurance
• PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days and sick/ personal days)
• Remote position

SCHEDULE

• 8-hour shift
• 8 am- 5 pm CST
• Monday to Friday