Content Marketing Manager - Remote | WFH

Job Opportunity: Content Marketing Manager

Application Deadline: February 5, 2024

Are you a passionate storyteller and brand advocate? Does the idea of creating high-quality, engaging content that resonates with diverse audiences excite you? If so, we invite you to explore an exciting career move with us!

Join our dynamic marketing team, where you'll play a pivotal role in crafting impactful digital, social, sponsored, and thought-leadership content. We are in search of a skilled and enthusiastic Content Marketing Manager who will bring brand-level stories to life and effectively communicate the Vertafore message to the market. **

About Us**

At our company, we believe in the power of compelling storytelling. Our marketing team is dedicated to delivering remarkable content that engages current and potential customers, industry stakeholders, and the media. We're looking for a seasoned Content Marketing Manager to be a key contributor to our marketing and branding initiatives. **

Role Overview**

As a Content Marketing Manager, you will be at the forefront of our content creation efforts, responsible for executing content strategies, leveraging data to enhance audience engagement, researching and identifying compelling content topics, and serving as a trusted editor and internal brand advocate. This role is ideal for a hands-on creator with experience producing content for diverse channels. **

Core Requirements And Responsibilities**

Create original, compelling content for various channels and audiences, including bylines, thought-leadership articles, whitepapers, social media, web pages, blogs, video scripts, emails, infographics, and more.

Translate the expertise of Vertafore SMEs and thought-leaders into impactful assets, such as long-form pieces, presentation topics, and pitch materials.

Distill complex and technical concepts into accessible, audience-centric assets.

Manage content projects from ideation to publication, ensuring timely delivery within budget and resource expectations.

Act as a content, brand, and messaging advisor for the Marketing organization, representing on cross-functional teams as needed.

Track and analyze content KPIs and metrics, making improvements to enhance effectiveness. **

Knowledge, Skills, And Abilities**

Exceptional writing, editing, and storytelling skills, with a proven ability to create high-quality content tailored to specific audiences, purposes, and channels.

Detail-oriented with strong organizational and project management skills.

Ability to conceptualize content visually as well as linguistically.

Thrive in a fast-paced environment, responding quickly to new opportunities and requests.

Experience driving robust social media engagement is a plus. **

Critical-thinking And Problem-solving Skills, Coupled With Excellent Interpersonal Abilities.**

Understanding of marketing and communication theory and best practices.

Solid grasp of marketing metrics, with proficiency in analyzing data and KPIs.

Previous experience with marketing automation technology (e.g., Marketo) is appreciated.

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) expected. **

Qualifications**

BA/BS degree in communication, English, journalism, marketing, or a related field.

4-5 years of relevant B2B content creation experience, preferably in the software or technology industry; 5+ years of experience preferred.

Experience with project management tools like Wrike or Asana is a plus.

Collaboration with designers/creative teams is a plus.

Writing samples required as part of the interview process. Online portfolios are welcome. **

Additional Requirements And Details**

Travel required up to 10% of the time.

Ability to work remotely with a stable internet connection on an as-needed basis.

Located and working from an office location (when required).

Occasional lifting and/or moving up to 10 pounds.

Frequent repetitive hand and arm movements required to operate a computer.

Specific vision abilities required by this job include close vision (working on a computer, etc.).

Frequent sitting and/or standing.

Join us in shaping the narrative and making a difference in the world of content marketing! Apply now and be part of a team that values creativity, innovation, and impactful storytelling.

Employment Type: Full-Time

Salary: $ 70,000.00 85,000.00 Per Year